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Metropolis Healthcare - Fever Fighters (Through-The-Line)
Campaign Overview
Problem: People accept fever as a given during monsoons which can manifest as dengue, swine flu, typhoid, leptospirosis etc. without timely treatment.
Insight: Work stress, commutes, pollution are everyday fights. But not every battle can be fought on its own. Sometimes you need crusaders.
Solution: “This monsoon when fever strikes, call Fever Fighters- Your Monsoon Superheroes”, a transmedia campaign that brought to life Metropolis’s offerings.
Results: Jump in new customers- 65%, Test volumes increase- 50%, Walk-ins - 62%, Patient count increase- 56%, Total revenue jump- 47%
Awards
Silver, Best Use of Digital- e4m Health Marcomm Awards, 2020
Bronze, Best Use of Integrated- e4m Health Marcomm Awards, 2020
Finalist, Best Digital Integrated Campaign- IAMAI India Digital Awards, 2019
Case Study Link
With quick and accurate test reports the hallmark of Metropolis Healthcare, tackling apathy towards monsoon related ailments took form through a rallying cry “This monsoon when, fever strikes call Fever Fighters”. A campaign that drove footfalls, home tests and unprecedented business results.
CASE VIDEO & CAMPAIGN FILMS BELOW
