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Moto Showtime (Digital Integrated Campaign)
Campaign Overview
Problem: Make the launch of the new feature-rich moto g6 stand out after a 5 month lull in a highly dynamic category
Strategy: Identify cohorts and map their passion points with salient phone features such as #memorymakers #shutterbugs #fashionistas #moviebuffs #gamerpros
Solution: #MotoShowTime – a LIVE entertainment marathon featuring top notch influencers and creators with said passion points, to make it the most engaging keynote ever
Results: Over 5.4 lakh views, 11% overall engagement, ranked among the top 5 brands by Twitter in India for 2019
Awards
Silver, Best Use of Influencers- Afaqs Foxglove Awards, 2019
Silver, Best Use of Twitter- Afaqs Foxglove Awards, 2019
Bronze, Best Use of Influencers- IAMAI India Digital Awards, 2019
Case Study Link
4 hours of non-stop entertainment by 6 accomplished artists LIVE on Twitter, Facebook & YouTube. For the launch of Moto g6, comprising a powerful battery and display. Leading to unprecedented registrations for buying the phone.
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