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Omidyar Network India - Reclaim Your Privacy (Digital Integrated PSA)
Campaign Overview
Problem: Even the most digitally savvy are relatively unaware or indifferent about their data privacy infringements and its linkage with their overall safety.
Insight: Trading data for convenience, the need for instant gratification and gaining social currency, makes people vulnerable to harm.
Solution: Reclaim Your Privacy, a 360 digital campaign to empower people in making active and informed choices about sharing their data that had real world impact.
Results: Survey with 41000 respondents: 43% changed privacy settings, 50% visitors to RYP shared info they found useful
Creative Lead, Copywriter, Creative Strategist
Conceptualized and wrote the films to create buzz about the campaign, oversaw and led the social media activation and harnessing unexplored formats. Also oversaw the overall aesthetic for the website which served as a hub and useful repository for data safeguarding tips and traps.
Awards
Gold, Best Use of Integrated Media- Indian Digital Media Awards, 2021
Gold, Online Marketing- Campaign India Digital Crest Awards, 2021
Gold, Best Integrated Brand Campaign, Best Use of Video- Afaqs Foxglove Awards, 2021
Case Study Link
The largest independent campaign on individual privacy in India. A digital-led 360 public service activation for the impact investing group Omidyar Network India, to empower people to make active and informed choices about sharing their data.
CASE VIDEO & CAMPAIGN FILMS BELOW
