Objective: Dial up the efficacy of Syngenta Ampligo insecticide against all the 3 life stages of pests that damage paddy.

Insight: The farmer is the ultimate protector of his kingdom- the paddy field.

Solution: Ek Ki Shakti, Teen Se Mukti- a TVC that showed the farmer larger than life and weaponised him to take the enemy head on.

Results: Run in 8 languages, across various rice producing geos achieving clear cut through compared to competition and driving significant business impact.